Which is Better: an animated Video or Shooting "from Nature"?
Posted January 1,2020 in Science and Technology.
What to choose: an animated movie or shooting from nature? There are situations when such a question is not worth it. However, cases when it is relevant, no less. If you are thinking about which video format to choose for advertising your product / service: animation or shooting from nature, then this article is for you.
Let us say right away: the question “what is better” in this case is incorrect: both animation and video shooting carry out each of its tasks. There are situations when the choice is obvious: the apple orchard and beautiful views are best shown from nature. But the house, which is still under construction, can be advertised only with the help of graphics.
But at the same time there are cases when the animation or video seems equally interesting solutions. We suggest that you independently evaluate the pros and cons of each of these formats.
Pros of the "live" video:
At the subconscious level, the viewer more believes what is happening on the screen, if it is shot live. Animation is initially perceived as fantasy. Video recording gives the video documentary, providing a "truth effect". Even if everything: from beginning to end - staging, the viewer will subconsciously believe the “live” video more than the drawn pictures.
Videos can be funny, touching, dramatic, childish - in a word, any. There are many ways to convey the desired idea using video techniques.
Clear production principle.
To shoot one scene from several points and with different plans is much faster and easier than drawing the same thing. Changing frames in video editing is much easier than making minor edits to the graphics. (Moreover, the more complicated the graphics, the more difficult it is to make edits.) The calculation of the graphics takes much more time than the calculation of the video.
Cons of the "live" video:
There is always an element of unpredictability in the video. The weather can go bad, actors who have long claimed - get sick, the car break down, the crew - get into an accident (pah, pah, pah but there were such cases).
And the more people and equipment involved in the process, the higher the likelihood of unforeseen situations. Of course, they are all solved. But this always requires emotional, time, and often also financial costs.
There are times when the footage for some reason does not meet the requirements. The reasons can be both technical in nature (this is very rare, but no one is safe from the unexpected “glitch” of electronics), and artistic. At the installation, you can correct something: somewhere to enlarge the frame, somewhere to “blur”, somewhere to change the color, but if something got into the frame that should not have gotten into the customer’s opinion (a mess on the employees desk, “Wrong” documents and people, etc.) to re-shoot everything again will be more problematic and expensive.
Video production is growing very fast. Technique is being improved, new video formats, new programs and even distribution channels are appearing. Certain effects and directorial techniques come into fashion (and go out). Videos shot about 5 years ago today look outdated and unfashionable. That's why retake videos need some time in two years!
However, this item is no less relevant for animated video.
Advantages of the animated movie .
Subconsciously, the animation clip is associated with children's cartoons, and therefore is perceived favorably by the audience. High-quality animation is always impressive and causes positive emotions. For advertising, this is extremely important.
Using animation, you can make it snow or shine the sun and shine a rainbow, draw summer in winter, go to the past or future, create a fictional world and fictional characters. And also: to show the audience not yet built houses, bridges, roads and cities ....
The animation is ergonomic in terms of production. To create it, you do not need a producer, operator, editor, sound engineer, actors, drivers, make-up artists, etc. There is no need to look for a suitable place for filming, cast casting, go on set, etc., etc., etc. You can draw an ideal location, ideal characters, show different cities, countries and continents - that in a "live" video would be expensive.
Cons of the animation clip:
Creating animations is a time-consuming and technically complex process. Making changes requires resources and time - rendering an animated movie takes much more time than rendering a video
The price of an animation clip directly depends on the complexity. Obviously, motion design will cost less than 3D plot graphics. High-level animation, various special effects, animation redering often make such a movie more expensive than traditional video shooting.
Which products and services are more suitable for live video, and which ones - animation
If you sell clothes, shoes and accessories, then live video is more suitable for you. Real sneakers on Cristiano Ronaldo will cause more interest than their hand-drawn counterpart.
Food looks more convincing in reality than in "cartoons." If your task is to show your product from the best side, then it is better to show it "in reality"
Smoke, sand, water, hair are much easier (and better) to remove live than draw. Just like the beauty of nature and impressive interiors.
But what is not in reality that is difficult to see and feel is better advertised by the animation. The building, which is only in the project, everything related to electricity, intelligent projects, as well as seeds and fertilizers ...
Five years ago, animated videos were at the peak of popularity. Today the passions have subsided. However, the animation will not go anywhere, because there are always tasks that it solves best.
In the same way, “live” videos will always remain in trend.
It is best to use both of these formats for different purposes. Or even combine. Video and animation can complement each other perfectly. This is just the case when a mixture of genres and formats is only beneficial to the result.